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How to Win SERP Features Without Ranking #1

by Kami

Position #1 isn't what it used to be. SERP features now dominate the fold, and they're available to pages ranking anywhere in the top 10.

Featured snippets

Structure your content with clear question-and-answer formatting. Use H2s as questions and follow with concise 40-60 word answers.

People Also Ask

These pull from pages that directly answer related questions. Add an FAQ section to your posts targeting PAA queries.

The takeaway

Optimizing for SERP features is often easier than climbing from #5 to #1 — and can drive more traffic.

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Written by

Kami

Growth Marketing Lead

Kami writes about SEO, content strategy, and growth marketing. Previously led organic growth at multiple startups from 0 to 100k monthly visitors.