How to Win SERP Features Without Ranking #1
by Kami
Position #1 isn't what it used to be. SERP features now dominate the fold, and they're available to pages ranking anywhere in the top 10.
Featured snippets
Structure your content with clear question-and-answer formatting. Use H2s as questions and follow with concise 40-60 word answers.
People Also Ask
These pull from pages that directly answer related questions. Add an FAQ section to your posts targeting PAA queries.
The takeaway
Optimizing for SERP features is often easier than climbing from #5 to #1 — and can drive more traffic.