Hey, I'm Kamila

Kamila Olexa

I write about what works in SEO, growth, and content. Data over opinions. Frameworks over fluff.

I'm a growth marketer based in Europe. I've done SEO, PPC, content, branding, and distribution across early-stage companies and scaleups. Loved my time at Better Stack where I scaled their PPC campaigns, and helped to grow the newsletter to 5,000 subscribers in the first 3 months. Right now I lead organic and paid growth at Morgen, where the blog became a larger revenue driver than paid acquisition, and ranks as #2 brand mentioned as well as #1 domain cited for tracked AI prompts. I also consult startups on the side.

My focus is the acquisition side of growth: getting eyeballs on things. SEO, paid, campaigns, copies, positioning, distribution. So people have easier time to find you.

It all started with a LinkedIn experiment

I kept hitting super annoying bottlenecks at work, and I figured others must be feeling the same. So I started posting some solutions on LinkedIn.

One of the posts the second week hit a little viral moment.

LinkedIn post going viral

I got incredible feedback for the article, people were sharing it with their teams, got thumbs up from the Ahrefs marketing team. It was everything a girl can wish for really.

LinkedIn DM sharing the newsletter with their content marketing team

What Content Levers covers

This will never become a generic "10 SEO tips" content. There's enough of that on the internet. Instead, every piece has original data or analysis behind it.

Here's what you'll find:

  • SEO teardowns with real data. I pull the numbers, compare strategies across companies, and show you what's working and why.
  • Growth experiments. I test things (like running the same query across 5 AI platforms to see what gets cited) and share the raw results.
  • Tools and systems I build. From brand monitoring radars to content automation workflows. Full walkthroughs with code so you can build your own.

If you care about SEO, paid acquisition, content strategy, positioning, or distribution, and you want real analysis instead of recycled advice, you'll like it here.

Let's stay in touch

I publish weekly. You can find me on LinkedIn or X. Or subscribe below and get new posts delivered to your inbox.

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